When designing and building your own website, there are a few things you should know to get the most out of your investment. There are lots of "do's & don'ts" for website design but we've listed a few to get you started.
DO add multiple calls to actions every page
Emphasise a sense of urgency! For example, is your product only available for a short period of time or whilst stocks last? Make sure your customers\visitors see this.
Add excitement! Show them why they need your product/services. Have a learn more button to really impulse them.
Offer free value! Subscribe for our newsletter to receive weekly updates, recipe ideas or a discount code – something you can offer your visitors outside of making a purchase.
Don’t make your website one long essay
Text and information on your website is good! Google and other search engines love text and quality content but long paragraphs in blocks puts people off.
Instead, take all the information you want to add and put it into bite-size paragraphs with clear catchy headlines. People don’t read any more, they quickly scan a page and only read further if something catches their eye.
Do choose fonts that are easy to read
Avoid using script and display fonts for body text. Compare your fonts side by side for readability, remembering that not everyone has perfect vision so small script fonts will make it difficult for some people to read.
Don’t make photography an afterthought
The images on your website have the ability to be either the cherry on the cake or the hole in your bucket. Avoid using the generic stock images if you can. There are a lot of tutorials on YouTube or TikTok to teach you how to take great looking pictures or you can even hire a budding local photographer. If you are unable to do either, here are a few free non-generic image sites: www.unsplash.com www.pexels.com www.pixabay.com
Do check your website on mobile devices before going live
The images on your website have the ability to be either the cherry on the cake or the hole in your bucket. Avoid using the generic stock images if you can. There are a lot of tutorials on YouTube or TikTok to teach you how to take great looking pictures or you can even hire a budding local photographer. If you are unable to do either, here are a few free non-generic image sites
Don’t be afraid of white space
You may be tempted to make sure your whole website is full of information and images but this can make your website too hectic and potentially an eye sore. Don’t be afraid to have neutral areas, they will help guide your visitors to where you want them. If they are fatigued by all the information, they won’t make it to your products page, the signup page or the checkout.
Do optimise your website for speed
We’ve all been there, waiting for a website to load and it’s taking more than the 2 seconds we are used to. Some of us refresh the page again and the rest... leave.
Make sure that your website is performing and loading quickly and efficiently. Some of the ways to ensure your website isn’t lagging are simple, like keeping an eye on the number of fonts you use and what size images you're using.
There are also free tools like Ubersuggest that will analyse your website for free and show you any errors and what your loading time is on both desktop and mobile devices.
Still need help with your DIY website? Contact us to book a help and advice session. www.jellybeanwebcreations.co.uk/contactus